Disney and Google today rolled out a new immersive experience marketing campaign for Star Wars: The Force Awakens.
Fans can take part in the “Awaken the Force Within” campaign by visiting google.com/starwars, where they’ll be prompted to choose between the Dark Side and the Light Side. Google apps will be altered to reflect this choice, and special experiences will be launched on Android Wear Watches, Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, Waze and YouTube, plus additional features on Inbox by Gmail, Google Translate and Google Search.
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