Thursday, November 19, 2015

Star Wars: The Force Awakens Trailer Gets Sweded

“Sweding,” is when someone recreates a feature film using a shoestring budget and a handheld camcorder. The term stems from the movie Be Kind Rewind, when the film’s main character accidentally erases all the video tapes at his VHS rental shop. To compensate, he recreates each film himself and tells customers that his home-made versions actually come from Sweden. Thus, "Sweded” became the short-hand term. The trend has extended from Spark-Notes versions of feature films into trailer territory, giving equally-low budget productions for blockbuster trailers.

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